StrategyCommercial Proposition

Commercial Proposition

The proposition is structured to remove cash pressure entirely while keeping Mike as a paying Plus customer with a clean revenue story.


The offer (the one Mike will hear)

“Mike — the brand identity is already done; you’ve seen it. We’re going to use that same asset to build out the full website at orangerabbit.live. That’s the $300 brand asset (already invoiced) plus $100 for the website build. You don’t pay either until you start generating revenue from your Clikkin Plus space.

You operate everything — the website, the iOS app, the Android app, all four subspaces, the Passport — on a Clikkin Plus space at $100/month. That’s a select-early-partner free upgrade from Pro, so you’re not paying $1,000/month for it.

$400 one-time, deferred. $100/month ongoing, that turns on when your community pays you back. That’s the deal.”


The numbers, broken out

LineAmountWhen
Brand asset deliverable (already produced)$300Deferred
Umbrella website build (using the brand asset)+$100Deferred
Total one-time$400Payable on revenue trigger
Clikkin Plus space$100/moOngoing (early-partner upgrade from Pro)

The “revenue trigger” is whatever Ragav and Mike agree to define as Mike starting to monetize through Clikkin — Passport subscriptions, event ticket revenue, merch via the Cash Wallet, sponsor fees collected on-platform. A reasonable threshold: $1,000/month of in-platform revenue triggers the deferred $400 + the start of the $100/month Plus billing.


What Mike gets

  • The premium brand identity (delivered Feb 2026 — already in his Drive)
  • A fully built orangerabbit.live umbrella website
  • A Clikkin Plus space (normally $1,000/mo) at $100/mo
  • A branded iOS app published to the App Store
  • A branded Android app published to Google Play
  • White-glove migration support from Vegas Crypto Group Meetup → Clikkin
  • Direct Slack/Signal channel with Ragav and a Clikkin engineer
  • Co-marketing on Clikkin’s Plus launch + App Store screenshots + joint PR
  • Slot at Clikkin’s launch event (Vegas-based — no travel cost)
  • Featured Plus-tier case study at launch

What Clikkin gets

  • The first paying Plus customer with a clean revenue story
  • Mike’s sponsor roster as a warm-intro prospecting list (Coindesk, Sui, FIO, Stand With Crypto, etc.)
  • His national conference footprint (Bitcoin Conf, ETHDenver, Consensus) as distribution
  • Two on-camera testimonials (Phase 0 + Phase 4)
  • Quarterly product feedback from the operator with the highest-fidelity ground truth in the US crypto community space
  • Sporeyverse as a future Store template (Phase 5, 70/30 revenue share)

Why the structure is right

💡

The deferred-payment trick. Mike has acknowledged he’s having cash issues — the $300 brand-asset invoice has been outstanding. Trying to collect that invoice today is bad for two reasons: (1) it damages the relationship at exactly the moment we want to deepen it, and (2) it gates the much bigger Plus opportunity behind a small unpaid bill.

Deferring the $400 + adding the website to the deferred bill is asymmetric: small downside for us (a few hundred dollars at risk), large upside (Mike becomes a paying Plus customer for ~$1,200/year and starts referring his sponsor network). The deferred bill becomes a soft incentive for Mike to push in-platform monetization, since clearing it depends on it.


Knobs we can turn during the conversation

The above is the lead offer. If Mike pushes back, three knobs to negotiate on:

  1. Revenue trigger threshold. $1,000/mo is the suggested baseline. Push higher ($2,500/mo) if Mike needs more breathing room; push lower ($500/mo) only if there’s a fast revenue source already lined up.
  2. Plus pricing. $100/mo is the early-partner number. We can hold that for 12 months and convert to standard $1,000/mo after, OR keep it at $100/mo as a permanent founding-partner rate. Lead with the 12-month frame to leave room.
  3. Equity / advisory. Don’t bring it up. If Mike raises it, a small warrants package (0.1–0.25% over 24 months with 1-year cliff) sits cleanly on a separate track from the platform deal.