StrategyOverview

Strategy — Overview

Why the umbrella site exists

Today the audience encounters Mike through ~9 disconnected surfaces: Meetup, vegascryptogroup.com, orangerabbit.me, sporey.io, informempower.com, instagram, twitter, facebook, sporebaby.com. Three structural problems flow from that:

  1. Discoverability. A new attendee at Tech Alley has no single URL to hand them that explains the whole picture.
  2. Sponsor pitch. Mike has to walk every prospective sponsor through a verbal tour because no asset shows the network at a glance.
  3. Monetization friction. Each property monetizes (or doesn’t) on its own — no shared loyalty primitive, no consolidated revenue surface, no single funnel for the Passport tier.

The umbrella site at orangerabbit.live solves all three. It becomes:

  • the one URL Mike hands out at every event
  • the one deck he points sponsors at
  • the one funnel that pipes leads to the Passport inner circle

The four parts of the strategy

  1. Domain Recommendation — orangerabbit.live as primary, orp.live as vanity, defensive grabs on orangerabbit.co + orangerabbitpassport.com. Why .live, why not .com, why not 3-letter as primary.

  2. Positioning — “Follow the Orange Rabbit” as the hero frame. Lore-forward, curiosity-led, story-first. Why this beats the corporate brand-book line and the operator/B2B angle for the primary surface.

  3. Sponsor Roster — The 10 active/past sponsor relationships, each one a Clikkin Pro/Plus prospect in its own right.

  4. Commercial Proposition — The exact $300 + $100 deferred-payment deal Ragav is bringing to Mike: build the asset and the site now, defer payment until Mike monetizes via Clikkin Plus.

The single sentence that anchors the conversation

“Mike, you’ve spent a year prototyping Clikkin on your own server. Let’s stop charging you for that with your time and let Clikkin be the platform Orange Rabbit runs on — starting today on Pro at $20, and graduating to a branded Orange Rabbit app the moment we ship Plus, with terms that don’t put a dollar of pressure on you until your community starts paying you back.”

Adjacent VenturesDomain Recommendation